White Hat SEO vs Black Hat SEO and Why You Should Care
It is quite right that in the world of SEO, there are plenty of quick-fix illegitimate approaches. Here’s how to know if you are doing the same and are at risk of incurring penalties by Google. “There are many a road that leads to Rome,” goes the English translation of an age-old Roman idiom. And quite right, too, anything that is important usually has many approaches to achieve the same goal. SEO is no different. Often some of the illegitimate strategies work just fine if not better, leaving the adjective “best” to be subjective. It is perhaps useful for SEO itself that Black Hat SEO has a significant number of pitfalls compared to the desired approach. While temporary gains are easier to achieve through Black Hat SEO techniques, remember you are doing it at the risk of incurring Google’s wrath as penalties. This means you stand to lose out on all 51% of all website traffic as they originate from Google’s organic search results. But before getting down to a final word, it w...